Why We Roar


    On June 28th 2017, we posted on our Instagram page that we were starting We Roar Wednesday or #WRW. Not that #WCW wasn’t exciting! We just wanted to try something a little different.

SO! Let me tell you a little bit about WRW

Why: We want to share the women we admire with you. Each of the women we post  have each empowered us or inspired us in one way or another. We learned from them. We read about them, watch them, listen to them, we love them. We strive to have the strength and courage they have/had. Growing up they were our teachers and our push to do more and  to be more than what is expected.

Why chose to roar?: We chose the lioness, the regal feline as our mascot because of how fierce the animal is. They are the working wife and mother. It seemed fitting since Gabriela is a wife, mother and manages to run a brand...and guys, her house is always so clean! I don’t know how she does it.

For who: We roar your mothers, daughters, wives, girlfriends, brothers, sisters and friends. We roar for anyone who needs to be reminded that we are much more than what is expected. The women who came before us opened up so many doors for us and we cannot let their work go unnoticed. We wouldn’t be where we’re at without them.

What we want to achieve: We want WRW to bring us closer and start a conversation. If this woman has made you feel a certain way, tell us or share with someone.

These women taught us about acceptance and self love. We saw them stand up for their beliefs. We saw them overcome the impossible. Their roars were heard around the world, and we’re still listening.


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